Poster Ideas Slide
This page will be about my thoughts and ideas on what I want to promote on a poster. I will be showing two of my ideas that I want to share.
Primary and Secondary Research
Primary research is data, which is obtained first hand. The research is conducted by the researcher themselves. This means going straight to source and doing surveys, interviews and observations, rather than relying on existing sources. Secondary research is obtaining data that already exists and gives more data and could give a hypothesis. These data can be analysis, journals, articles, reviews and reports. A tagline is catchphrase or slogan used in advertising for companies, for example, Nike's 'Just Do It'.
Lighting Styles
Main lights is a 3 point lighting setup which is the key light, fill light, and backlight. Key light is used to see the subject and is the brightest. Fill light fills in the shadows made by key light and is not as bright and opposite side of key light. Backlight is behind the subject and comes in many different styles. High key is brightly lit with more fill lights and soft shadows and low key is little fill lights creating strong contrasts between the brightest and darkest parts of the image. Hard lighting is a direct light focused on the subject. Broad Lighting is a visible patch of light on the shadow side of the subject.
High Key:
This is a scene from Harry Potter and the Deathly Hallows Part 2 where the lighting used is high key which creates softer shadows. This creates an effective tone of peace and calmness because of the light illuminating the entire scene which creates ambience. This wouldn't really work on my poster because my event is exciting and and bright and I would like more contrast in mine. However, if I were to incorporate this lighting in a poster, the event would be something more quiet like a church or garden event.
This is a scene from The Joker where the lighting used is low key which creates strong contrast between the brightest and darkest parts of the image. This makes an image look more serious and makes the image more focused on a certain part.
In conclusion, there are many lighting techniques that I will use for specific shots and themes for a poster film or even animation. However, I won't use any lighting techniques for my poster and will just use the basic 3 point lighting setup.
Advertising modes
When producing an advert there are multiple different techniques and ways an advert can get seen by others these are known as the 6 advertising methods which include:
Video Advertising: This is when a video is created for the sole purpose of reaching out to its intended audience in the hopes that they will be drawn to what is advertised through online adverts.
Audio Channels: This type of advertisement is created, similar to video advertising, has the sole purpose of reaching out to its intended audience in the hopes that they will be drawn to what is advertised through spoken adverts like on podcasts or radio.
Newspapers: These types of adverts are printed on a huge scale to spread to those who do and don't use electronics so they can also appeal to those who may potentially be interested in what has been paid to be in the newspaper.
Print & Digital Publications (Magazines): this types of advertisement is used by the process of making written or printed ads available to the public through either physical or electronic devices.
Out-Of-Home Advertising: This method of advertisement works by setting up physical adverts out in peoples everyday lives in public places such as train or bus stations, shops or even billboards he sole purpose of reaching out to its intended audience in the hopes that they will be drawn to what is advertised with the sole purpose of reaching out to its intended audience in the hopes that they will be drawn to what is advertised.
Social Media: This methods works by posting virtual ads on platforms such as YouTube or TikTok in the hopes that they will be drawn to what is advertised with the sole purpose of reaching out to its intended audience in the hopes that they will be drawn to what is advertised.
Camera Basics
DSLR- Is a type of camera which stands for digital single lens reflex camera
Aperture- Is how much light is let into the camera through the lens blades
Shutter Speed- controls how long the shutter stays open
Depth Of Field- depends the focus of the objects in the picture
Exposure- recording medium exposed to light
ISO-how sensitive the camera's sensor is to light
Parts of the camera:
Shutter release button: takes the image of the camera
Mode dial: changes the setting of the camera, e.g. changing aperture and shutter speed
Built in flash: adds lighting to an image
Focusing ring: allows the camera to focus on an image
Playback: allows to see the photos/film taken
Command dial: used to move on the screen while changing the settings
Memory card slot: where the data is stored and can be taken out
Zoom ring: zooms in on an image
Single lens reflex camera has a moveable mirror behind the lens. This reflects an image through a pentaprism or pair of mirrors onto a glass screen. This means the same image will be exposed on the recording medium. Exposure is when the recording medium is exposed to light for an image capture. The shutter button is pressed, The shutter opens and the main mirror is flipped out of the way, so the light passes straight through to the recording medium. Aperture is the opening of the camera lens, controlling how much light passes through. There are different sizes of aperture. The bigger the aperture, the more light is exposed. F-stop is the measurement of the aperture in the camera lens and determines how much light is allowed into the camera. White balance is the setting that affects the colour temperature of the footage.
Mise En Scene
Mise En Scene is a French term meaning what is put into a scene or frame. The information about the scene is not in dialogue, but visually in front of the camera. This is to create a bigger understanding of the scene and there are five elements that make up Mise En Scene. Set Design is the physical environment where the action takes place. Costumes and Makeup is the clothing and makeup worn by the characters. Lighting is how the light is used to illuminate the scene and the characters within it. Colour is the use of colour in a scene to evoke emotions and convey information. Composition is the arrangement of elements within the frame or on the stage.
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